Evian is known for its campaigns starring amazing babies, that symbolise the Live young spirit promoted by the brand. This time around, Evian decided to express this state of mind in a new way, by completely transforming the experience of the microblogging service Twitter.
With Melotweet by Evian, Twitter ceases to be a tool to become a musical toy.
Designed for iPad and Android tablets, Melotweet makes you interact in a fresh new way with your timeline, while retaining the key features of Twitter.
FWA – Mobile of the Day
Creative Sandbox by Google
LE COQ SPORTIF
LE TOUR DE FRANCE (2012)
If fashion is a cycle then it's no surprise that Le Coq Sportif is back in the saddle as the official Tour de France equipment provider, producing all the leaders' jerseys : the yellow jersey, polka dots, green and white.
To celebrate, we launched a special website during the Tour de France 2012 to reveal all the leader jerseys, as well as the lifestyle collection inspired by the Grande Boucle.
The website – built with HTML5 and CSS3 - also displayed archive pictures (from 1951 to 1988 the production workshop of Le Coq Sportif was the official supplier of team jerseys for the Tour de France) and allowed supporters to share their own vision of the Tour de France (by using the hashtag #lecoqtour on Twitter and Instagram).
Awwwards - Site of the Day
CSS Design Awards – Site of the Day
LE COQ SPORTIF
Facebook animation (2011, 2012)
A successful Facebook animation does more than get “liked” by fans. It is a powerful way to generate buzz, to engage existing fans and boost fan count, to spark the interest of potential clients.
Together with Le Coq Sportif digital team, we've imagined many ways to animate their Facebook pages, by creating contents and organizing contests around many sports, such as cycling, rugby and basket-ball.
Sosh Lost Track (2012)
Sosh is new mobile operator launched by Orange France in 2011.
The targeted users for Sosh are youngsters mostly between the ages of 18 and 35.
That's why Sosh works closely with some artists (especially musicians), to engage their fans in a fun, offbeat and innovative way.
In order to do so, the brand relies strongly on the favorite tools of the digital generation: mobile and social networks.
'Sosh Lost Track' with Wax Tailor is a perfect example of this approach.
The pitch? A few days before its release, one of the tracks of Wax Tailor's new album - "Dusty Rainbow From The Dark" - has mysteriously disappeared...
During three weeks, thanks to an iPhone app, members of the Sosh community will have to build their teams of Facebook friends and solve enigmas, to find every pieces of the "Lost Track" scattered across the city!
Visual identity (2012)
In the beginning of 2012, Ned Ludd was commissioned by French insurance Macif to create a new visual identity for its foundation, which is dedicated to «social innovation».
We wanted to communicate the multifaceted and eclectic ideas that can be produced with the support of the Macif Foundation.
We developed a modular "visual kit", allowing it to be arranged in many different sequences. The flexibility of the color blocks meant that our work could be used across different applications : from the cover of a leaflet to the corporate website, posters, business cards, newsletters and other signage.
Corporate website (2012)
In the beginning of 2012, Ned Ludd was commissioned by French insurance Macif to create a new visual identity for its foundation.
During summer 2012, we also re-designed the corporate website of the Macif Foundation, which was the first communication medium to reveal the new face of the foundation to the general public.
The Dressing Room (2012)
Who said that young fashion designers' work could not be accessible to the greatest number? During the Fashion Week, in March 2012, ARTE TV was partnering with Esmod (a famous Fashion school in Berlin) and Elle magazine, and opened its own "dressing room".
The idea? More than one hundred and fifty pieces and unique accessories were designed by Berlin students, then grouped in our digital platform to allow users to compose their ideal outfit.
Winners were selected both through public voting (via Facebook and Twitter) and by a panel of professionals, and won their tailor-made and unique outfit!
KRONOPEDIA - VISUAL ARTS
iPad app (2012)
At Ned Ludd, we develop bespoke solutions for brands, but we also create and market our own products.
« Kronopedia – Visual Arts » is one of them.
This iPad application contains every important artist and personality of Art history, by dynamically sourcing and quoting information, texts, images and resources from Wikipedia.
Thanks to its innovative visual interface, Kronopedia allows you to explore Art history in a fresh, accessible and totally intuitive way.
Lovie Awards - Gold
FWA - Mobile of the Day